Alison McElroy

Tierra Underwriting

Logo / Branding / Web Design / Collateral / Swag

Tierra offers credit insurance to financial institutions for green projects, such as solar, wind, and battery storage, supporting the transition to a low-carbon future. The logo mark, inspired by the iconic climate stripes, symbolizes the company’s commitment to sustainability, with each stripe representing the global temperature rise and the need for climate action. A visual identity system, website, and supporting collateral were developed to launch the brand.

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